About Chapter Seven Design: A Luxury Interior Design Studio
At Chapter Seven Design, we are a luxury interior design studio creating elegant, enduring spaces for discerning homeowners, developers, and design professionals. Our work is grounded in thoughtful design, quiet refinement, and considered functionality. Whether we’re reimagining a main suite or designing an entire home, our approach is immersive, collaborative, and tailored to the way our clients want to live.
Every project is guided by a shared desire to shape interiors that feel as good as they look, where form and function exist in quiet balance, and our clients feel truly at home.
What Defines a Luxury Interior Design Studio
Interior Design in the Midlands – Our Ethos
We believe that luxury lies in the details, carefully layered lighting, tactile materials, generous storage, and harmonious proportions. Our process is comprehensive and transparent, guiding clients from initial concepts to installation with consistency and care.
From spatial planning and interior architecture to bespoke joinery and finishing touches, we craft interiors that are both functional and visually stunning. For those seeking luxury interior design in the Midlands, our work embodies a timeless, human-focused approach shaped by texture, proportion, and purpose. For those seeking luxury interior design in the Midlands, we take a timeless approach to design, shaped by texture, scale, and intention, creating homes that feel effortless and grounded.
Who We Work With
At Chapter Seven Design, we are proud to collaborate with a diverse range of clients across the Midlands who have a shared appreciation for intelligent and refined design. Our partners include high-net-worth homeowners, boutique developers, and esteemed professionals in the fields of architecture and construction.
We find great fulfilment in engaging with thoughtful briefs and navigating complex spaces. Our expertise lies in working on large family homes, renovations, and new builds, where we strive to balance architectural sensitivity with elevated interior design. We look forward to the opportunity to bring your vision to life.
Why Chapter Seven Design
What sets us apart is our unique approach of deep listening and responding with clarity and insight. Clients often tell us we help them make sense of their ideas, transforming loose thoughts into spaces that exceed expectations.
Led by Andy and Joe, we bring a steady, involved presence to every stage of your project. Our approach is calm, professional, and genuinely collaborative, helping clients bring clarity to their ideas and confidence to their decisions.
Our interiors reflect a timeless approach, shaped by texture, scale, and purpose. For clients seeking luxury interior design in the Midlands, we offer spaces that are designed to last, considered, elevated, and quietly compelling.
CREATIVE DIRECTOR
Andy Smith
With my background in building services engineering and 2D & 3D design, I love solving technical problems, so you don’t have to. I want your space to work for you, and I’m meticulous about elegant details – whether it’s the precise fit of a cupboard or a door handle that feels good in your hand.
My interest in interior design developed when I completed my Architectural Technology and Digital Innovation degree at the University of Derby. I understood the relationship between functional and beautiful finishing and how they can make a room or home luxurious.
I want you to enjoy the process, so I’ll work closely with you, Joanne, and our subcontractors throughout, responding to how you live and adding personal touches to make your home feel extra special.
BUSINESS DIRECTOR
Joanne Smith
I support the project coordination side, supporting you from your very first ideas to the day you walk through your new home.
I’ll handle everything from sourcing materials and organising people to ensuring your project is finished on time and within budget. You’ll have me there to listen, answer questions, and help make everything enjoyable and stress-free.
My background is in business management, sales and marketing, so I have the experience to handle every step of a project. I work closely with Andy to understand the design and with our network of trusted suppliers and subcontractors to get the installation and finishing just right for the sophisticated home you dream about.
We wanted to create an interior design company for the Midlands that would combine understated, sophisticated design with warm, personal client care.
Our clients deserve complete service where everything happens under one roof, including architectural design, interior design, and project coordination. If you come to us, we take the time to listen to your needs, look after you throughout the process, and leave you with the beautiful home you imagined—only better.
